CLIENT: GE (2008)
PROJECT: GE Profile Washer and Dryer
GE help developed a new steam cleaning technology called Steam Refresh. It helps reduce wrinkles and odors and rejuvenates fabrics, while Steam Assist penetrates fabrics to dissolve soils and help remove tough stains.
They wanted to introduce this new technology with a dramatic new look for washers and dryers to help differentiate from the see of look-alike competitiors. We designed a dramatic new visual language for their Profile washers and dryers to help differentiate them from the see of look-alike competitiors. The triangular shaped door is a distinct visual departure, adds aesthetic appeal to the product and aids in brand recognition.
In addition we also developed a series of computer animations that were used in consumer research to refine the design of the controls and user interface for faster and simpler operation.
Our contribution to the project included;
- 2-D and 3-D concept development
- User interface design
- Engineering and 3-D CAD development