CLIENT: Corona Tools (2010)
PROJECT: Dual Cut family of gardening and landscaping tools
Corona wanted to make a new line premium tools specifically for experienced gardners and they wanted to bring new innovation to this catagory. They asked us to research consumers and find ways where we could improve the performance of the tools.
We conducted onsite observational research in several parts of the country to understand how gardeners use prunning tools. Through the research we discovered that gardener cut different types of plant in different ways. Small, flowering plants with very thin branches were often cut by consumers in quick motions at the tip of the blade. Larger plants with thicker branches were often cut closer to the pivot point for better levearge. The problem with traditionally blade designs are they allow the branch to "slip" up the blade away from the pivot point during the cut causing the user to exude more force to cut through.
To aid in the cut we designed a new innovative blade design with dual cutting zones. The zone close to the tip allows for quick "speed" cuts while the zone closer to the pivot point "traps" the branch with a barb designed into the hook. The trapped branch is then easier to cut with less effort.
In addition, our engineers developed an innovative overmolded soft-touch injection molding technique which allowed the forged metal prongs to run all the way through the handle. This feature moved the center of gravity closer to the palm of the hand for beter ergonomics and increased the durability of the tool.
Lastly, the design of the tools incorporates the new visual brand language we designed for Corona which aids in consumer brand recognition.
>> See the Visual Brand Language we created for Corona.
Our contribution to the project included;
- Consumer Research
- 2-D and 3-D concept development
- Visual Brand Language development
- Engineering and 3-D CAD development