Using these methods we can gain fresh consumer insights and greatly
impact the product development process.
Our designers and engineers conduct observational
research, studying consumers through on-site investigations, qualitative
questioning, competition benchmarking and exploration of new materials
and technologies. We immerse ourselves in the culture of target consumers
by studying traditional and online media. We also participate in
relevant events and document our experiences with photography and
We maintain relationships with several focus group testers, sociologists, anthropologists, ethnographers,
human-factors experts and research specialists to augment our own
capabilities and can integrate them seamlessly into our processes.
This approach allows us to offer a wider variety of research options – and use the one that best fits your needs.